Chasen Paper, 20 December, 2009

Words:@Chasenpaper
Snap: HuyFoto
Graphic:Billy Teichen
Very rarely does an emcee who rhymes in free associations emerge out of the underground circuit. It’s even more rare that the said emcee is able to craft songs that are not only profound, but also addictive hook heavy sing-a-longs, while layering lyrics over laser sounding synths, twangs, and 808 knocks that transform the reflective nature of those songs into jams with an intensity of booty bass proportions. It sounds impossible but entering into this singular position is the young Duval County raised emcee Rob Roy. Jacksonville Florida was a great place for him to be born. Had he come up in any other city in the country with his same talents and skills, and not drank the same water that birthed crews like “95 South” he wouldn’t be the artist he is today. “On one end it’s frustrating but at the same time it causes you to use your imagination and to aim high,” Rob Roy explains of his home town, which is also home to the United State’s third largest naval base.
That frustration served Rob Roy well. Already a familiar face in Jacksonville’s tiny hip hop scene with no where else to expand, Rob Roy placed his life into a handkerchief, tied it to a stick flung over his shoulder and struck out across country. “For me the quest to complete the album, or the right songs for the album, became a physical trek from one coast to the other. And the journey to finish this album became the journey from adolescence to what would be considered maturity.” It was on this cross continental pilgrimage in pursuit of his “personal legend” (word to Paulo Coelho) that Rob Roy found a place and settled in Los Angeles, where he shot his smash hit video for “Fur In My Cap” backed by Dub Frequency and Alife. Along with attaining his own pair of specially designed and limited Converse kicks fashioned to promote the impending drop of his album “King Warrior Magician Lover” . Rob Roy’s music is making him famous. But what set him apart is his instinct to leap into his imagination, visions, and ambitions then jolting them to life. Partake.
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