J.Cole rocked URB’S SXSNext showcase at the Light Bar this afternoon. He was only one among many other up and coming luminaries that smashed it today. He had the crowd so focused on him literally! More on the rest of the dope performances coming soon! In the meantime enjoy!

Shot by Jan Ferrer

24KMilkCrate X J.Davinci are right back @ you again with part 2 of our interview with the Fillmore emcee. This time we hop into the Fillmore streets he calls home and he sets things off with an a capella performance along with breaking down some of the science behind his creative writing process. GET UP ON MAGIC!

Previously 24KMilkCrate.Com Tv: DaVinci pt:1

J.Davinci’s interpretation of his brutal surroundings growing up in San Francisco’s Fillmore hasn’t led him down your typical emcees path. While many artists choose to use their harsh environment as a platform to deliver equally harsh and stark rhymes. J.DaVinci’s art is filtred through a desire to understand the broad scope of poverty, drugs, and survival. He’s a sniper though, and he rarely strays off of his mark, whether it’s Benjamins, gurls, slangin’, or gentrification in his neighborhood.  Along with his Thorobred click and SwtBrds Creative Collective backing DaVinci is set to drop his album “The Day The Turf Stood Still” March 9th and it’s already getting the attention it deserves. Check out the illest artist about to drop in the Bay Area and GET UP ON MAGIC!