Big Sean, It’s your first time performing at Rock The Bells, at the same venue with a lot of old hip-hop legends and a lot of bright young stars as well. Tell us something about that. How do you like the Bay Area and the scene out here?
-Yeah, it’s my first time performing here. Can you hear me on it? Man, first time performing at rock the bells. That shit was live! Man, it’s an honor to be in the same breath as Lauryn Hill, 9th Wonder, motherfucking Snoop Dogg, Slick Rick, just everybody, you know what I’m saying? It’s just an honor man. It’s a great show, great atmosphere, nothing but weed, girls, and beer and shit like that. Grey Goose on deck, it’s just all love man, it’s a good vibe, great energy. That’s what I’m all about.
Good shit. So what’re your plans after today?
-Oh we got more shows next week. Me and Wiz got shows, we got our own shows going on next Thursday and Friday. And then Rock the Bells that weekend. Between that, I’m working on this G.O.O.D Music album with Kanye and the others, doing a collaboration album. I’m working on that. I’m also working on my album, dropping this mixtape next week.
What’s the mixtape called?
-It’s called B.I.G Finally Famous Volume 3. It’s hosted by Don Canon and the Billionaire Boys Club. It’s going to be good.
So are you performing on Kanye’s G.O.O.D album?
Can’t say, man, sorry.
Ah, alright, I thought I could get you on that. So it’s been two years now?
-Oh yeah man, I’ve definitely built up a buzz and a name for myself. The music is definitely something I’m embracing. I’ve grown as an artist myself. I feel like now is the right time to put out an album because I’ve really come into my own as an artist. Now is the perfect time man, and I’m just excited.
Looks like Drake bit a lot off your rhyme scheme.
-He said that flow that everybody thought that he originated, he admitted that like nah, I got that from Big Sean on a hip-hop website. So Drake wins the real nigga award for that. Me and Drake got music together. You hear that song on my new mixtape.
Are you catching onto the house music trip? Hella artists are doing that right now.
-Nah, my shit is straight rap. It’s still popular music, it’s just not house. I do house music with my homie Mike Posner though. Me and him grew up together so we do a lotta music together.
No way, you guys came up in the same neighborhood?
-Yeah, we grew up in the same neighborhood before I was signed and before he was signed. I was in the hood, in the ghetto on the west side and he was in the suburbs in a Jewish community. It’s a weird relationship and how we both got signed. That’s my homie, I just talked to him yesterday. He’s going to be on my album too.
“Authenticity” is the tape by which D.M.V artist Phil Ade measures himself.
His music is the sonic cultural cross-pollination between Washington D.C, known for its hyped Go-Go sets, and Baltimore, famous for its frenetic dance trends. Thus, when probed on what he thought D.C hip-hop had to offer, Phil Ade obviously had only two words: “live music.” With his latest full length offering under 368 Music Group titled “The Letterman” which drops today, Phil Ade thrusts in our faces his blazing potential to reignite a now smoldering and dilapidated industry, clogged with Auto-Tuned copy cats and fluffy radio hits. No hyperbole intended.
“The Letter” specifically is his flagship piece and video for the album, emblematic of his need to
reconcile the glamour of his name in lights with the reasons he got into rap in the first place. A nostalgic jam with its hook a melodic cacophony of scratches and cribbed vocal clips from legends Nas, AZ, Andre 3000 and Raekwon, its intended underlying message is clear: Phil Ade will claim his place in that legacy. As the song unravels, he gives voice to his doubts and dilemmas, on one hand avoiding the temptation to become a “bling-n-bitches” rapper and on the other hand, making a name for himself no matter what happens. You won’t hear any references to Beamers, Benzes or Bentley’s on this album, just an unfettered unstoppable laser beam ambition to succeed. He’s ready to do and give whatever it takes; crashing and burning simply is not an option. “My biggest fear right now is ending up in a nine-to-five. As long as I’m doing this, I don’t mind the stress,” he says, echoing the anthem of any and every dream-laden underdog the world over.
_____________________________________
So how are you feeling about The Letterman? And tell me more about The Letter. What was that video and song all about?
Phil Ade: Yeah, I’m pretty excited about this one. It was just about a lot of things going on, and all about being on the road and stuff. First, it was about life on the road and how that changes things. The Letter referred to the friends and family I couldn’t talk to when I was on the road. They’d be like ‘Why you never call?’ and those were the friends I had before I started this. I’m mainly trying to capture how far I’ve gotten, the different things I’ve seen, the different things that have influenced me…
What are your plans for after this project? Did the stress and how overwhelming all of it was really get to you?
Phil Ade: I never really thought about where it was going; I’m just kind of taking it in as it goes. Things just moved way too fast and I didn’t expect them to move that fast, like when I was on MTV and stuff. At the end of the day, you’re just dealing with you and your stress. If you get to do something like this, you have more stress and you just deal with it. My biggest fear right now is ending up in a nine-to-five. As long as I’m doing this, I don’t mind the stress.
“The Letter” – Phil Ade
Were there any real stand-out songs for you on this mixtape?
Phil Ade: Honestly, each song on this is a favorite of mine. I mean, I did 20 to 25 initially and only 15 songs stood out from those for this. If I had to pick, though, I’d say the song ‘Borderline.’ That song’s just all about me living my dream, about doing what I wanna do, and about tomorrow is not promised. That was the one I did for the Sprite commercial.
I notice a lot of styles in your music. I hear a little Roots, a little Wale, a little jazz. What were your musical influences growing up and were you influenced by any non-hip-hop sources?
Phil Ade: Definitely, I listened to a lot of John Legend, Brian McKnight, I listen to Cold Play a lot. To me, there’s a lot of styles of music, but the base of my music is hip-hop though. Really, a lot of stuff from the early 90s, like Tribe Called Quest, I listened to Nas’ Illmatic a lot, Biggie, Pac, a lot of different people. More recently, I listen to Kanye and Lupe’s stuff. Michael Jackson, of course. I also listen to Ray Charles. There are a few people I listen to, but nothing really past the early 80s.
What about collaborations? If you could make one track with absolutely anyone you could think of, who would you want to make a track with?
Phil Ade: Ha! Quincy Jones and Michael Jackson. Michael Jackson, he’s just the greatest artist of all time in my book because his voice is just unique. His singing voice and the songs he’s done, and the thing he’s built. And Quincy Jones because he’s one of the greatest producers of all time. And if you want to bring it back to real hip-hop, the way he puts stuff together is just amazing.
“Borderline” – Phil Ade
What’s your process like when you come up with tracks and lyrics? Like a lot of artists today, you incorporate so many different influences like TV, cartoons, ads, whatever you see around you, it sounds like that.
Phil Ade: Yeah, with me it’s just we each have to do what we have to do. Just go out, man. You gotta do your thing, just go out and experience life. The more experience you have, the more you have to talk about, the more you can make music that people can relate to. As far as the process of making a song, I usually just let the beat dictate. Whatever emotion I feel with a beat, I try to write and keep my subject matter along those lines that fit in with that emotion.
Because I hear so many references from TV in your lyrics, and because you always talk about making it big and doing something amazing with your music, I want to ask you, if it wasn’t music, if you could have any super power in the world, what would you want?
Phil Ade: Wow… that’s hard to choose man. I think I’d actually want to go in peoples’ minds to see what they thinking. Yeah, reading people’s minds.
Aight, another random question: what if you could pick your last meal? What would you want to put together on a plate for your last meal ever?
Phil Ade: Oh man, um, wow. I’d have some macaroni, some egg and cheese croissants. It’d be all over the place. It’d be breakfast foods, lunch foods, dinner foods, but definitely egg and cheese croissants. I’d have some pizza…ah… my mom makes some bomb meatloaf. I’d have a slice of that. Probably a glass of orange soda. No vegetables, I know that. It’d be all junk food. Maybe some chicken wings or tenders. I can’t even say, man, it’d probably just be a whole lot of stuff.
This isn’t as crazy, but what are five TV shows or cartoons that either influenced you the most or you loved growing up?
Phil Ade: The old Looney Toons, Batman, the animated series on Fox, Dragon Ball Z, during middle school, this show Gundam Wing, and Family Guy, but I still watch that.
Ha! Right on. Finally, how would you sum up your overall goals and aspirations for your music?
Phil Ade: My whole goal with doing music is to just be able to do what I love and to live off of doing what I love. I don’t think I could ever do…I think I have ADHD, cause I can’t just hang in just one place for more than an hour without going crazy. My goal is just to be able to do what I love and live comfortably. I ain’t gotta be on TV or have 2 billion dollars. I just want to be able to pay my bills and live comfortably.
Homeboy Sandman is a minimalist in his personal life, and he’s purposefully engineered it that way.
The same way Italian super car makers gut out a perfectly fine and fast luxury vehicle and reconstruct it without out the frills of A/C, booming stereo equipment, or navigation. Leaving only a body with the fastest super engine fitted inside capable of producing power so intense it could only be created via the freest thinking of imaginations. Similarly absent from Homeboy Sandman are the material trappings, ideas of grandeur, egomania and vanity that are acceptable de riguer for today’s emcee. No matter how tempting a case they present to achieve success, Homeboy only deals in the raw un-cut down to his food, to ensure only the most unpolluted rhymes reach your ears.
That philosophy of scribing the freshest quality raps constructable made him a prime candidate
for MTV Iggy’s/Subway Sandwiches “Fresh Buzz” campaign where he lent his good for you rhyme style persona to their $5 “Eat Fresh’ commercials. Even though he’s candid about not eating Subway’s because he’s a raw organic vegan he does say, “I appreciate the alternative that Subway represents in the hood where there’s a bunch of terrible food to eat.” That in a nutshell surmises Homeboy’s character. He’ll get involved for a good cause even if he’s not affected by it directly and he’s down to contribute his biggest asset. Rhymes powered by the cleanest energy source in the universe, the sun. GET UP ON MAGIC!
24kMilkcrate is a Bay Area birthed site and in the Bay Area we have a very strong D.I.Y work ethic. Personally we first found out about you through someone who discovered you through your guerrilla New York City subway train promotions campaign. What inspired you to attack the game that way?
Homeboy Sandman: For me I always knew it was much less a question of meeting the right people or wearing the right whatever, as it was for me to just get people to hear the music. If I could get people to hear the music I knew I’d be straight. The whole thing about the campaign was to get people to my website, HOMEBOYSANDMAN.COM which was one of the first things I bought when I started to emcee. And then we bombed every single line in New York at least once. A city as big as New York you can still take over, it just takes some out of the box thinking.
When I saw you in your MTV Iggy X Subway (Sandwiches) commercial spots, something Pharrell said in an interview at Midem really struck me as relatable to you. In it he described how an artist these days should approach marketing in hip hop. First through establishing their website to keep in contact with fans and then through collaborating with advertisers and brands way before they even approach record labels. Talk about that a bit and how the MTV/Subway deal came about for you.
Homeboy Sandman: Big shout to the brother Jamie from MTV Iggy who found me for that. I didn’t see that Pharrell interview but it seems like what he was saying is you have to do things for yourself before anyone does them for you. The Subway sandwich thing was fantastic. I actually don’t even eat Subway sandwiches but I appreciate the alternative that Subway sandwiches is in the hood where there’s such a bunch of terrible food to eat. The reason I did get with Subway is because they have fresh vegetable ingredients.
You gave the homie Keelay & Zaire a shout out in the beginning of the Subway commercial. What was their involvement in the commercial?
Homeboy Sandman: Oh he’s the man! If you see the (Subway) feature I rhyme to his beat. That beat was slammin’. I love soulful production and Keelay is consistently making slammin’ cuts that’s why I shouted him out.
On the food topic. Are you a vegetarian or a vegan?
Homeboy Sandman: I’m actually a raw organic vegan.
That’s hard core. Eating a vegetarian Subway sandwich doesn’t really do anything for you!
Homeboy Sandman: (laughs) What is it? They put all the condiments on there right?
Yea jalapenos, onions and stuff but it’s mostly lettuce which is mostly water.
Homeboy Sandman: Lettuce actually gets a bad rap! Lettuce is water. And people act like it ain’t got nuthin’ in it but lettuce grows from the earth. So there’s energy and power there. It ain’t dead it’s alive. There’s mysticism going on there I’m big into that.
You started answering this, but has changing your diet to raw vegan changed your rhymes or outlook on life?
Homeboy Sandman: Nothing can take me out of my flow. If my arms and legs fell off I’d still rhyme. But there’s so many distractions these days. I was talking to my brother from Africa, he’s 55 years old. And he said to me, “I don’t know how you raise kids in America. All these distractions on the T.V, phone, Twitter, everything is a distraction.” People don’t get the opportunity to get involved with the essence. I try to be as close to the essence as I can. So eating the way that I do, it’s easier to be in a great mood and write stuff that’s slammin’ everyday. When you know that there’s no chance you won’t write something slammin’ because you didn’t eat something right, or watched T.V that put something bad in your head. As a spiritual person I believe that we’re rewarded for doing good. If I cut out everything that may be bad, my rhyme flows like a free flowing river.
If Picasso were to ask you, “Homeboy, artist to artist what new vision and style do you bring to your art form?” What would you say to him?
Homeboy Sandman: I’d say, “Picasso, maybe you’re the only brother in the world that can paint your way. Then you can understand how I’m the only cat in the world that can rhyme the way I do. Any artist worth his soul is never going to try to do something that’s already been done. You know the saying, ‘No idea is original?’ Well I believe that there are (original ideas) but they’re like prime numbers. The further up you go the more spread apart they become. And that’s what I have to bring. Original melodies, original concepts, nothing derivative.” I’d like to preface that by saying I know that I’m building on the shoulders of great musicians. But you have to take what’s there and go someplace that hasn’t been gone before.
Top 5 non-hip hop artists that you dig that everyone should be up on?
Homeboy Sandman: When it comes to lyricism
#1: Stevie Wonder
#2: Billy Joel who is so slept on.
#3: Al Jerreau
#4: The Beatles
#5: All the old Motown Stuff, Commodores etc…
When it comes to singers as opposed to emcees it’s really hard to tell if they write their own stuff.
If there was one thing you could change about your life right now what would it be?
Homeboy Sandman: I’m happy with my life. But the one thing I’m working on changing if I had to pick one is this. There are times in my life where God is everywhere and it’s so obvious and I want to remember that fact without the obvious things happening. One time I was getting evicted from my apartment, because I owed $5,000 in back rent. I went to court that morning and I was going to get evicted and I had given up. I had already been to court a couple of times . But for some reason the court clerk pulls me aside and is like, “Yo, look you have a one bedroom apartment right next to the train. You’ll figure something out. Just don’t give up.” What is a court clerk going to pull me aside and tell me that for? I go home and check the email and there’s a $5,000 Tag Records Competition in Harlem later on that day. I knew the minute I saw that email I was going to go win that! And stuff like that happens all the time. So I don’t want to ever be down. Why should I be down when God controls everything? So the only thing I’d change is to remember that everything is always good. Even when you can’t tell why it is.
There are many sayings that are thrown around that are easier said that done. One of them is “Carpe Diem”, or sezing the day. As someone who seems to live by that, how do you implement that philosophy in your own life?
Homeboy Sandman: It has to do discipline and looking to make every moment of your day productive. Sometimes you can lay in your bed and be productive if you’re thinking about something. Not falling into routine that has nothing to show for itself. You don’t need to have a plaque you don’t need to have a billion dollars. But (you need) growth, constant growth and progress.
Last thing. You have an album coming out called ”The Good Sun” don’t you?
Homeboy Sandman: Yes I do. It’s called, “The Good Sun” and its coming out on May 4th. The sun rises and signifies the new day, it illuminates, and is the source of all energy. I’ve got production by M Slago, Psycho L.E.S, Ski Beats, Dj Spinna. I feel good because there is a good mixture of people who are decorated on there as well as producers that are up and coming. The production is solid.
Does Ohio have an export to New York City policy for it’s best and brightest hip hop talent? Sure, everyone
knows that Cleveland kid name Cudi. But how about the jazzy emcee from small and gritty Massillon, Ohio with the charcoal filtered voice named Stalley? Let’s talk about him for a spell.
Stalley’s voice creeps over beats with a crisp and understated rhythm. His lyrics though are brazen, tuned
and confident like when he spits, ”My melo my man/ my ace my friend/ you are now rockin’ with/ a non complacent man/ so I guess we’re not settlin’ then/ this beats so comfortable/ with out peddlin’/ G5 or fixed gear/ no ride is better than/ the one you on right now” He’s at ease with his sound and it’s one that you can knock full blast. But it sounds better beating in headphones or as a side dish to play along with good company.
Speaking further volumes about Stalley is his close affiliation and upcoming projects with online video
content producers Creative Control and their connected organizations. All of which have the involvement or fall under the umbrella of hip hop’s hypest entrepreneur Dame Dash. Dame who is now back into the indi hip hop game full force sees something in Stalley and for that fact alone Stalley is someone to keep a search light upon. Between his schedule of video shoots in Jamaica, collaborative projects with niche hip hop artists and working on a remix-tape to his last project “Mad Stalley” he’s punching in double shifts daily. This ex-basketball champ is off to a break out start in hip hop and he’s not giving up an inch. Not bad for a guy straight up out the Milq. So sit back and take a few minutes as 24KMilkCrate.Com helps you to GET UP ON MAGIC!
So you just came back from a vacation in Jamaica?
Stalley: It wasn’t a vacation. There was a Jazz Festival. But I went out there to work with all my partners like Dame Dash, Curren$y, and Creative Control. We were recording. Shooting some music videos. It’s going through editing. But there’s some ILL stuff about to be released from this trip here.
People always bring up your beard in interviews.
Stalley: Yeah it is it’s own character. (laughs)
Does the beard have a specific significance for you?
Stalley: Well the beard has a lot of significance. I started to grow it as I started to grow and develop as a person. I let it grow with me. Also it’s part of my religion. I’m a Sunni Muslim so that plays a significant part in it too. To everybody else, it looks good on me so. I kept it.
Is there any other prominent celebrity beards that you have respect for? Because it’s tough to grow out a good beard.
Stalley: Not to sound any type of way but I don’t think any body else got a beard like me. Rick Ross got a baby beard. Freeway has one too. But they ain’t really messin’ with mine.
Baron Davis was rockin’ a pretty good one for a minute.
Stalley: Oh yeah, B Diddy had a good one. Drew Gooden used to have a nice one too. I respect both of their beards. (laughs) But mine is just (different). No disrespect to nobody.
Yeah they’re just beirdos.
(laughs)
Being in the music business what’s one of the biggest lessons you’ve learned.
Stalley: To be real to yourself. Don’t worry about the things around you because those things will hamper your life. Have the courage to say anything and don’t be afraid to be yourself.
I read that you’ve got a show coming up that will be produced by Creative Control called “The Milq” can you talk about that a little bit?
Stalley: The show with Creative Control is coming soon. The Milq is actually a nick name for where I’m from, Massillon Ohio. And it’s a small blue collar, steel city where people work hard. So it’s like we’re milking the cow or people for what we can get. And the show is going to reflect that. We’re Showing you where I come from the best way I can. Going back home and getting some visuals, because a lot of people haven’t seen a place like I grew up in. And a lot of people from my area haven’t made it to where I’m at. I don’t think I’ve made it. But to them it is like I made it because that’s how real it is out there. So it’s going to be shot there and here in New York.
Recently the video for “We Can Do It Big” with the Cool Kids came out and it has a movie theater inspired theme to it. What movie out there can you watch a 1,000 times and never get tired of it?
“Mad Stalley: The Auto-biography” Your last project is doing well. What do you have planned next?
Stalley: I’m all over the place. The next project coming I think is “24Hour Karate School” I’m all over that joint. I’m working on a project with Sa-Ra also. We’re about 5 songs in to that. And I’m also working on a project with Ski-Beats just me and him. Both the Ski Beats and the Sa-Ra projects will be about 10 tracks. And you’re the first person to know this now but I’m working on a remix project for “Mad Stalley” because I feel it hasen’t reached a lot of people it should of. So instead of re-releasing it, we’re doing a remix joint. I’ve got Shafiq of Sa-Ra, Nu-Mark of Jurassic 5…I’m still reaching out but those are some of the producers that have already started working on it.
Ok last question and it’s a survival question. What are the first 3 things you do if you were snow boarding and you found out you we’re lost completely in the woods.
Stalley: #1 I’d disconnect myself from the snowboard so I could start walking.
#2 Make sure I’m warm because it’s going to be awhile.
#3 Try and re-trace my steps. See if I could recognize a hill I went down or a turn. Probably try to find tracks left by my snowboard.
So no slaying of a moose to stay alive?
Stalley: (laughs) hopefully I don’t run into one. If I had a cellphone I’d just call someone but since I’m snowboarding I’m going to be falling all the time. So I probably wouldn’t have one. I’d probably be out there for a minute.
Chace Infinite is a one of one, an individual that has no predecessors before him and none to follow.
A rare breed. Like the one off and dead stock kicks that encompass his less than modest collection which is large enough to submerge the car in his garage. As half of the Southern California duo Self Scientific with Dj Khalil, Chace carved out his cross continental underground following through out the mid 90’s and early thousands earning a rep that sits solid to this day.
Don’t be mistaken though. It’s not just rhymes, gear and limited quantity sneaks for this emcee. He’s got
an extremely observant eye for outlier information. Ask him about Obama and he’ll hit you back with the President’s support of H.A.A.R.P and the testing of tectonic weapons being the source of the recent series of massive quakes in Haiti. It’s way left field but the information is very easy to get access to if one was inclined to know things that will shatter reality and closely held world views. In Chace’s case destroying reality and rebuilding it is just another day at the office. His esoteric knowledge and contribution to hip hop in the realms of music and street fashion at its nascency is as certified as VVS diamonds and it’s only proper that it doesn’t stop. He’s pushing into 2010 like high tide with Self Scientific’s conceptual “DESIGNER MUSIC” Ep, the Self Scientific “Come in Peace, Prepare For War” project, and guest appearances on albums like Bambu’s upcoming “Paper Cuts”. Posted at Prohibit in NYC’s Lower East Side we popped through to see the man, where he was kind enough to roll up a blunt and let his thoughts fly. Get up on magic!
You’re stuck in the Amazon RainForest. What are the first three things that you do?
Chace Infinite:What season is it?
It’s Rainy season.
Chace: Ok…
(#1) Find a clean water source.
(#2) Find high ground and covering. To get a knowledge of the landscape
(And #3)…Can you Smoke ANY OF THESE MUTHA FUCKIN’ PLANTS!
(laughs) We’re in the Rain forest! I know there’s some kill in here somewhere.
You’ve had your pulse on fashion and the street wear movement for over 10 years. In your eyes,when did streetwear brand labels come to play such a big part in the music, and how folks these days perceive artists?
Chace: I’d say 2000/01 with the inception of Complex, then with Ebay with people re-selling gear that you couldn’t get in other parts of the country. As the Internet became more prevalent, you could find out what was poppin’ (fashionable) in Tokyo, L.A, or New York the same day. And Kanye came along and made it so it had to be part of your I.D or your make-up as an artist to get respect from certain people. So it was a combination of those three things happening all together. Which I think is kinda fucked up and weird. But I guess it was always kinda like that. Except it was silk shirts and Bally’s shoes.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Did you rid yourself of your shoe collection?
Chace: I probably got about 300 pairs. Me and my girl went to see my parents and she was buggin’ out. You can’t even fit a car in the garage no more, and a lot (of shoes) out of boxes. I’m not the type to get some shit and not wear it. I have some really rare kicks. The 1 of 15 low top EA Sports Air Force 2’s, beat the fuck up. All of ‘em beat the fuck up. I don’t even skateboard either.
So have you always been the ILL collecting type?
Chace: I started collecting when I was in 8th grade playing basketball at Super Star Summer Camp in Santa Barbra. We’d trade for jerseys and shoes. Coaches would order out of the East Bay Catalogue and only get their team color ways. So we’d trade jerseys and Air Forces with kids from all across the nation at camp, Michigan, Jersey, everywhere. When I’d come back home and ni***s would see me in yellow and white Air Forces they’d ask, “Where did you get them at?” I traded for them.
What lasting legacy do u want to leave musically?
Chace: Just a body of work man. Self Scientific means knowledge in self and we really write to explain shit to ourselves. The music comes from a really introspective place. I think we make really relevant thought provoking music. So people will see our growth and our contradictions, all of it is out there. Ultimately we make hip hop for artists.
Let’s say you’re the head of a Record Label who are the top 5 artists you sign? You can pull anybody.
Chace: (#1) I’m going to get Eminem first. Because he’s white and he raps better than anybody, and that’s a formula that’s going to make you alot of money.
(#2 )I’d do a record with NAS produced all by Khalil (Producer/DJ Khalil)
(#3) I’d do a rock project with cats that are respected but still sell. Like the Yeah Yeah Yeah’s or Kings Of Leon, T.V On The Radio. Some artsy rock shit I could take over Faderwith.
(#4) I’d sign some one like Lalah Hathaway just because I love her shit. I don’t care how much it sells.
(#5) I’d sign Krondon. Who is an amazing artist. I just don’t think people have gotten the full spectrum of his talent yet.
Final question, one year into Obama’s presidency. What do you think?
Same shit. As long as humans are emotion driven we’ll fall victim to to the hype. He’s a black dude, and from that perspective it’s amazing. Because regardless if Obama is part of the plot to control and kill us all. There’s kids out there that will be inspired by his story. And for indigenous people and minorities it’s a great thing to see. But in a way it’s like ni***s can never win. When it’s all said and done when people look at what his signature is on, which he really doesn’t have much control over. It will be some of the most detrimental things done in history. What he represents is the system that has been oppressing indigenous people for so long. He’s the president of United States of America Incorporated. And at the end of the day it’s like, “These ni***s can’t have anything. Give ‘em the Presidency. They bankrupt the country with their fake ass health care bill. Let the Chinese buy up everything. 151,000 people die in Haiti, and this ni***s signature in on the papers that authorized the development of HAAP to make tectonic weapons. What are they doing?” I don’t know. But don’t think it’s that far fetched. Information is so available now, but people are just sheep. They believe it’s (the Haiti Earthquake) is an act of God because it plays into the whole end of days shit.
Speaking of the end of days. What are you going to be doing for 2012?
Burning shit down man. (laughs)
Not spending with the family?
Yeah chillin’ with the family, burnin’ it down. Because it’ll be the end of times as we know it. Not the end of the world. I think alot of shit will be revealed. The black man was on Saturn and Mars. They’re gonna find that shit out.
Take a deep breath, now say every synonym in the English language thinkable for the word swagger. Bay Area emcee J-Billion or “Billion” should be the first word from your lips as you exhale. No stranger to the hip hop scene in S.F, he’s opened up crowds for huge artists like Q-tip, Bun B, and The Clipse, and had them eating from his palm. His high pitched live voice will cut through the weakest sound system and defeat the most unschooled engineer. With a will to succeed that forces the sound waves themselves to be as determined as his heart is to be heard. Fairly unknown outside of the Bay Area, he has more gigs performed and albums stacked up than professional emcees. Which in the course of the interview led him to declare his status as the, “Illest rapper with a job you know.” J-Billion is new to the game but not in a negative way. His thoughts and movements are more mature than a young emcees, yet his spirit makes it clear that he will be forever young. Any veteran in the entertainment business will concur, the music game can be a fountain of youth or it can make a man old and weather beaten beyond his years. Trust, for J-Billion it’s the former…never the latter and luckily, he decided to gear up with 24KMilkCrate and OhDangmag.com to present you with his introduction.
Words: ChasenPaper
Photos: Jan Ferrer
Visuals: Wayland Chew
Curt@!ns is all charm and moxie. Want evidence? Two minutes and fifty seven seconds into his song, “The Dope Supremacy” he slings the rhyme. “See me/ I’m what ya’ll coulda been/ young rebel/ I’m what Nas coulda been/” Don’t be put off. It’s not hard to tell that his impertinence for the icon stems from hunger and frustration and not from disrespect. It’s baggage he shoulders from having to deal with a major label system that shuns truly original artists like himself for followers of trends. So much so that Curt@!ns took a brief break from the industry and moved from Brooklyn out to sunny L.A to work two jobs and re-energize. Gladly he’s back and in a profound way.
Very rarely does an emcee who rhymes in free associations emerge out of the underground circuit. It’s even more rare that the said emcee is able to craft songs that are not only profound, but also addictive hook heavy sing-a-longs, while layering lyrics over laser sounding synths, twangs, and 808 knocks that transform the reflective nature of those songs into jams with an intensity of booty bass proportions. It sounds impossible but entering into this singular position is the young Duval County raised emcee Rob Roy. Jacksonville Florida was a great place for him to be born. Had he come up in any other city in the country with his same talents and skills, and not drank the same water that birthed crews like “95 South” he wouldn’t be the artist he is today. “On one end it’s frustrating but at the same time it causes you to use your imagination and to aim high,” Rob Roy explains of his home town, which is also home to the United State’s third largest naval base.
That frustration served Rob Roy well. Already a familiar face in Jacksonville’s tiny hip hop scene with no where else to expand, Rob Roy placed his life into a handkerchief, tied it to a stick flung over his shoulder and struck out across country. “For me the quest to complete the album, or the right songs for the album, became a physical trek from one coast to the other. And the journey to finish this album became the journey from adolescence to what would be considered maturity.” It was on this cross continental pilgrimage in pursuit of his “personal legend” (word to Paulo Coelho) that Rob Roy found a place and settled in Los Angeles, where he shot his smash hit video for “Fur In My Cap” backed by Dub Frequency and Alife. Along with attaining his own pair of specially designed and limited Converse kicks fashioned to promote the impending drop of his album “King Warrior Magician Lover” . Rob Roy’s music is making him famous. But what set him apart is his instinct to leap into his imagination, visions, and ambitions then jolting them to life. Partake.
With the recent release of his free download album, Soon You’ll Understand, LA rapper/business man, Diz Gibran, is making marks as more than a hyped up rapper in the “New West” movement. His calm and simple, yet introspective, rhymes paint a man more complex than a rapper capable of reciting the Periodic Table of Elements in his lyrics. Using the internet as an equalizer, he’s built a buzz from out of the ether. His YouTube clips, Vimby features, blog shout outs and his recent appearance on the late great Jay Dilla’s “Jay Stay Paid” album amounts to over 20 pages of meaningful content when you google his name. Not bad for a man who has kept a low public profile for years. In this interview with 24karat Milkcrate x Ohdangmag.com Diz unwinds and talks about his free album, net-working through the fashion industry, and another Khalil Gibran. Read on.
24kMilkCrate.Com (24Karat Milkcrate) is guided by the renegade mentality, irreverence for authority and creativity that birthed hip hop. Dedicated to serving you up doses of original content in large amounts we don't stop moving or improving and we aim to thoroughly kill it. Get up on magic!
Valencia/Mission st 16th to 20th
Slappers on Fairfax, L.A
O.G KEGS 1
Tenderloin SFC
Tenderloin SFC
Harsh...somewhere in the SFC.
GK gets up all over the map. But this is from11th n Irving.
East 84th NYC.
BRISK running in Max Fish off of Ludlow n Houston. NY
LERN slapper off of Houston. NY
Throwie off of 1st ave and 1st. NY
Kookie tags and throw-ups galore on this News stand on 19th n Mission. Part of why I love the Mission. S.F
I've seen these Bike slappers from S.F to Miami. Homie gets up! This one is in front of Four Barrel Coffee on Valencia. SF
This is by far the toyest styles ever. I just like the message.
Miami
Water Color Monkey Slapper gets points for originality. Miami
Biker slap and all 3 of the above slappers off of 2nd Ave in Miami
SF
1st Slapper Ever with Googly Eyes on Valencia St. SF
More Twist In the City. S.F
SF
Nice up fade marker strokes on that "Burner"
Self Explanatory
That's what girl zombies say when they come at you. NY
BNE runs planet earth. SouthPaw. Brooklyn NY
Jade has some amazing handstyles. SF Fillmore
Bust 1 I really dug for it's throwback subway style
A good Dai-Ginjo Sake and Beer is all I need.